Probably the MOST asked question in a bookstore---or, at least in our bookstore--- is: Where is your non-fiction section? We've all had our moments where we patiently explain to the customer that "technically" the entire store is non-fiction, except for the section actually labeled FICTION, and is there something specific you're looking for.... 9 times out of 10 these customers are looking for the True Crime section---which I've always thought was odd, but hey, it is what it is. I had one of these non-fiction customers today and she too fell into the "I'm really looking for your True Crime section, but I like to sound more (sophisticated?) so I'll ask for non-fiction" category. After taking her to the True Crime section, she pauses for a second after looking around and says, "wow, it's such an itty bitty section." My internal dialogue as I walked away went something like this: Okay, 2 bookcases standing 6 feet tall and ...